TAG Heuer Monaco

More Than Just An Icon

Nothing evokes the Côte d’Azur quite like the TAG Heuer Monaco. For years this icon has been worn on the most confident of men, all around the world, nodding to the tenet of true style.  Recently, TAG Heuer announced a new Monaco chronograph and introduced actor Jacob Elordi as their latest brand ambassador.

Euphoria star Elordi joins the Swiss watchmaker to represent the Monaco collection. The instantly recognizable square chronograph earned its reputation among motorsports enthusiasts after it appeared on the wrist of Steve McQueen in his 1971 passion project, Le Mans.

“I’ve always been drawn to things that are both classic and timeless,” said Elordi. “So partnering with TAG Heuer was perfect for me. I’ve always admired Hollywood’s iconic leading men, so to wear the Monaco – a watch made famous by Steve McQueen – is something special.” Elordi was first seen wearing a Monaco when he presented at the Academy Awards earlier this year. 

 
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