“LYRIQ represents a clean-sheet design that sets the standard for the future of Cadillac,” said Andrew Smith, executive director of Cadillac Design. “The objective I gave my team was to design the LYRIQ with the level of detail that they would have in a show car. The customer should feel like they’re driving in the future.”
Once inside you will find a contemporary minimalist interior with tertiary design elements, including intricate laser etched patterns through wood over metal decor, which has never been done in automotive design. A large, curved LED screen is the centerpiece, and all the components are incorporated artfully, blurring the lines of separation among technology, lighting, and decor.
Outside it is all about that fab black crystal grille.“We wanted to give the vehicle a face, making sure it looks distinctly Cadillac,” said Smith. The signature vertical lighting is emphasized with lighting choreography. The exterior lighting also delivers on Cadillac’s promise to feature truly vertical lamps, an industry first and a major technological breakthrough.
The 2023 Cadillac LYRIQ competes with other electric vehicles and this luxurious offering is more than a culmination of a century of innovation at Cadillac, it is the fierce embrace of the next era of luxury combined with cutting-edge technology, on wheels, and with this statement-making car, this Cadillac stands alone. 2023 Cadillac LYRIQ.
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